Top 5 Shopify Analytics Apps for 2025

Choosing the right analytics app for your Shopify store in 2025 can transform the way you make decisions. Here’s a quick rundown of the top tools to consider:

• Source Medium: Combines data from multiple platforms into one dashboard, simplifying performance tracking.
• Littledata: Ensures accurate server-side tracking for subscription stores and integrates seamlessly with tools like Google Analytics and Meta Ads.
• Peel: Focuses on retention analytics, helping you analyze customer behavior and improve repeat purchases.
• Triple Whale: Offers an all-in-one solution for tracking profits, ad performance, and customer insights in real time.
• Daton (Saras Analytics): Efficiently integrates Shopify data into cloud warehouses, offering advanced analytics for large-scale businesses.

Each app has unique strengths, from centralizing data to improving retention strategies. Below is a quick comparison to help you decide.

Quick Comparison

Feature	Source Medium	Littledata	Peel	Triple Whale	Daton (Saras Analytics)
Focus	Unified data view	Accurate tracking	Retention analytics	All-in-one analytics	Data integration
Best For	Multi-channel stores	Subscription brands	Retention improvement	Growing businesses	Large-scale operations
Key Strength	Data consolidation	Server-side tracking	Cohort and LTV analysis	Profit and ad insights	Cloud warehouse support

Pick the app that aligns with your business goals and start turning data into actionable insights today.

Source Medium

Source Medium is an analytics platform designed to simplify life for US Shopify merchants by bringing all their data into one place. Instead of switching between dashboards for platforms like Facebook Ads, Google Analytics, email, and Shopify, Source Medium consolidates everything into a single view. This unified approach gives merchants a clear, complete picture of their store’s performance.

With over 50 integrations - including Shopify, Facebook, Google Ads, Google Analytics, ReCharge, and Klaviyo - the platform makes it easier to analyze marketing performance and customer journeys.

What makes Source Medium stand out is its commitment to reliable data. The platform performs more than 4,000 automated data quality checks, ensuring the insights you rely on are accurate. Below, we’ll explore some of the platform’s key features and how they benefit US Shopify merchants.

Main Features

Source Medium’s standout strength is its ability to handle data from multiple channels automatically. The platform provides customizable reports tailored to your business needs, whether you’re tracking acquisition costs across platforms or analyzing product performance in different regions.

Another powerful feature is its managed BigQuery instance, which gives merchants control over their data without the headaches of managing a data warehouse. This setup allows businesses to create custom metrics and transformations without needing a dedicated business intelligence team.

The platform also offers open-source dashboard templates that can adapt to various business models. Whether you’re running a subscription service, selling physical products, or managing both direct-to-consumer and Amazon channels, these templates provide a flexible starting point for tracking key performance indicators.

Additionally, Source Medium’s UTM-based attribution logic has delivered measurable results for many merchants. Some have reported more than a 10% increase in first-order coverage, thanks to the platform’s ability to track customer behavior accurately.

Benefits for US Merchants

For US-based Shopify businesses, Source Medium acts as a “single source of truth” for marketing and e-commerce data. By consolidating all data into one platform, it eliminates the need for manual data aggregation, reducing errors and ensuring decisions are based on complete and accurate insights.

Another major advantage is the platform’s ability to calculate the true cost of marketing campaigns. By factoring in all associated expenses, merchants can get a clearer view of their campaigns’ profitability.

Nick Osborn, Head of Growth at Catalina Crunch, shared his experience:

"SourceMedium's managed BigQuery instance has been a revelation for our team. It has democratized access to data across our entire organization, empowering everyone to create custom metrics and transformations without relying on a dedicated BI team. In fact, we were able to create a real-time P&L dashboard spanning DTC and Amazon in just a matter of weeks. This has saved us time, money, and countless headaches, while providing invaluable insights into our business performance."

Kevin Chen, President of iRESTORE Laser Hair Growth System, added:

"Thanks to SourceMedium, our team no longer wastes time debating metric definitions in meetings. Instead, we can focus on what really matters: making informed, data-driven decisions that drive results. The single source of truth provided by SourceMedium has been invaluable in this regard."

Pricing Details

Source Medium offers a 7-day free trial, which includes data source integration, dashboard setup, and team onboarding. This allows merchants to test the platform with their own data before committing.

While detailed pricing isn’t publicly available, businesses can request a demo to explore plans tailored to their specific needs. Additionally, Source Medium is offering its Daily Slack Report app for free for a limited time.

Customer feedback highlights the platform’s value. Mike Abadi, CEO of Sunday Citizen, shared:

"Source Medium is the first tool I open every morning. As a CEO it has become an integral tool to assess the daily health of the business and make long term strategic decisions. For other team members it became an essential tool for their decision making process."

Drew Sanocki, Executive Chairman of oVertone, also praised the platform:

"Amazing team - we really enjoy having direct access to a great data 'bench' via Slack. It's service beyond anything I've experienced with a SaaS product. Data is a commodity these days, so Source Medium has differentiated by helping us sort through it and gain insights. The team loves it." [2]

Saras Analytics (Daton)

Saras Analytics, through its platform Daton, specializes in integrating data from Shopify into your preferred cloud warehouse. This ELT (Extract, Load, Transform) solution is tailored for large US businesses that demand advanced analytics and seamless data handling.

Daton processes massive data volumes with enterprise-grade security, managing over 10 million jobs daily. This efficiency translates into unlocking more than $900,000 in revenue and saving 500 hours of manual work every day. For large-scale US merchants, these capabilities make Daton a powerful tool for streamlining data operations.

Core Features

Daton provides a code-free integration that automatically pulls Shopify data - such as orders, customer details, products, checkout events, and refunds - into your chosen cloud warehouse, whether it’s Google BigQuery, Amazon Redshift, or Snowflake.

With flexible scheduling options, including updates every 15 minutes or custom CRON jobs, your data stays up-to-date throughout the day. Column-level control allows you to fine-tune how data is transformed, ensuring your pipeline aligns perfectly with your business needs while maintaining high data quality and security standards.

Beyond Shopify, Daton supports over 200 additional connectors, including Amazon, TikTok Shop, Meta Ads, Google Ads, and Recharge[7]. It also includes governance features like PII masking and audit-ready controls to meet privacy regulations. Enterprise-grade security measures, such as encryption, role-based access controls, and a strict no-data-retention policy, ensure your data remains protected at all times. These features give US Shopify businesses complete control over their data workflows.

Benefits for US Shopify Businesses

Daton empowers businesses by delivering raw Shopify data directly to your cloud warehouse, whether it’s AWS, Google Cloud, or Snowflake. This setup provides the flexibility to perform SQL-driven custom analysis tailored to your needs.

By integrating external data sources, Daton facilitates real-time, informed decision-making - a critical edge in the competitive US e-commerce landscape. For example, it can combine Shopify data with insights from Google Ads, Klaviyo email campaigns, or ERP systems to create a rich, unified business intelligence environment. With structured and clean data at your fingertips, you can integrate advanced analytics tools or build predictive models to forecast demand, segment customers, and optimize pricing strategies effectively.

Plans and User Reviews

Daton offers three pricing options to cater to businesses of varying sizes:

• Lite Plan: Free, includes 1 million rows per month, access to 20+ basic connectors, and unlimited users. Additional rows are priced at $33 per million.
• Growth Plan: Costs $95 per month, includes 5 million rows monthly, access to 150+ connectors, and one-time setup assistance. Extra rows cost $28.50 per million.
• Enterprise Plan: Custom pricing based on specific needs, featuring advanced options like role-based access controls, dedicated relationship management, and priority connector development.

Users on G2 rate Daton highly, with an average score of 4.8. Reviews often highlight its excellent support, extensive connector options, and easy integration process. Many users appreciate how Daton simplifies complex data workflows without requiring a dedicated engineering team, freeing up resources for analysis and strategic decision-making.

Littledata

Littledata connects Shopify stores with Google Analytics, ensuring that no vital data slips through the cracks. This is especially useful for U.S. businesses that offer both subscription services and one-time purchases, as it captures data that traditional tracking methods often miss.

By using server-side tracking, Littledata avoids common browser-related issues like those caused by iOS 14+ updates, cookie restrictions, and ad blockers.

Main Features

Littledata employs a combination of client-side and server-side tracking to monitor every step of the customer journey. From the initial browse to the final purchase, it captures essential data, including subscription analytics that differentiate between recurring and one-time orders. It also provides marketing attribution for lifetime subscriber value.

The platform integrates seamlessly with Recharge and other subscription tools, consolidating data from various platforms into a single, unified customer journey [15]. Beyond basic order tracking, Littledata collects checkout funnel metrics (including checkout extensibility) and feeds first-party customer data into Google Analytics. At the same time, it shares this data with Google Ads, Meta Ads, Klaviyo, and Segment. It even tracks revenue from alternative sales channels like Point of Sale, TikTok Shop, and Amazon, giving Shopify merchants a complete picture of their sales.

These features are invaluable for improving marketing strategies, particularly for subscription businesses in the U.S.

Benefits for U.S. Subscription Stores

Littledata’s advanced tracking tools are tailored to help subscription stores fine-tune their marketing efforts. By providing detailed marketing attribution insights, it allows businesses to optimize campaigns for high-value customers, build lookalike audiences based on subscriber lifetime value, and target - or exclude - existing subscribers in marketing efforts.

For instance, Wildgrain saw a sixfold increase in abandoned checkout revenue by leveraging Littledata’s enhanced Identity Resolution for Klaviyo [10]. Similarly, Soda Sense cut its Google Ads cost per acquisition in half by improving signal flow into Google Ads.

"Littledata made it easy to get accurate conversion tracking across our Shopify store and marketing channels. It fixed issues we faced with iOS 14+, cookie restrictions, and ad blockers. Reliable and easy to set up. Highly recommended for any store running serious campaigns!" – Aguante

Additionally, Littledata enhances Meta Ads campaigns for subscription businesses by triggering a First Recurring Purchase conversion. This helps algorithms identify and target users who are likely to become repeat subscribers. This type of tracking is increasingly important, as McKinsey & Company notes that over 15% of online shoppers now opt for subscriptions, with the subscription e-commerce sector doubling annually.

Pricing Information

Littledata’s pricing is designed to grow with your business:

• Flex Plan: $0.35 per Shopify order tracked
• Standard Plan: $99/month for up to 1,500 orders, then $0.12 per additional order
• Pro Plan: $249/month for up to 8,000 orders, then $0.04 per additional order
• Plus Plan: $600/month for up to 50,000 orders, then $0.03 per additional order.

For businesses looking for a simpler solution, Littledata also offers a free Google Analytics connection app. This version provides basic server-side tracking without order volume limits but excludes advanced features like checkout step tracking, post-purchase upsells, and custom dimensions.

The platform has earned high marks from users. The Customer Tracking app boasts a 4.7/5 rating from 119 reviews, while the free Google Analytics app holds a perfect 5.0/5 rating. Users frequently commend its data accuracy and reliability.

"Having precise tracking for all platforms has really improved our ad performance and the customer support from the Littledata team is unmatched. They are responsive, helpful, super knowledgeable, and very willing to hop on a call and fix things that we broke!" – Plate Crate

Merchants appreciate Littledata’s straightforward setup and detailed analytics, which help them make informed decisions and improve their marketing strategies. Subscription-based businesses, in particular, value its ability to monitor recurring orders, while the customer support team consistently receives praise for their expertise and hands-on assistance.

Peel: Retention Analytics

In today’s data-driven e-commerce world, understanding customer retention is everything. Peel focuses on this crucial aspect by turning Shopify data into actionable strategies, emphasizing retention and cohort analysis. Unlike tools that try to cover every base, Peel hones in on helping merchants decode buying habits and boost repeat purchases. It integrates smoothly with popular e-commerce platforms like Recharge, Klaviyo, Google Analytics, Google Ads, Amazon, and Facebook Ads, giving merchants a clear and unified view of customer behavior across multiple channels[17].

Main Features

Peel stands out for its detailed retention tracking. It offers automated Slack and email reports, along with custom dashboards, to keep over 150 retention metrics - like lifetime value (LTV) and churn rates - at your fingertips[17][18]. Cohort analysis helps predict when customers might repurchase or churn, while SKU-level insights and product bundle analysis reveal key buying trends. Plus, its advanced audience-building tool allows merchants to craft highly specific customer segments using over 100 metrics. These segments can then be exported to marketing platforms like Klaviyo for tailored campaigns.

Benefits for U.S. E-Commerce

For U.S.-based e-commerce businesses, where competition is fierce, Peel provides the tools to improve customer retention and drive growth. It helps identify at-risk customers and develop re-engagement strategies. Cohort analysis pinpoints the best times for follow-up campaigns, maximizing the chances of keeping customers coming back. For instance, in December 2024, Canopy shared that Peel’s native Skio connection improved their reporting efficiency tenfold, saving hours of manual work. Similarly, Bridget Laye, Director of Customer Experience at Saalt, praised Peel’s detailed reporting and customization options.

"Peel's reports are magic. They unlocked answers to burning analytical questions and revealed insights we couldn't easily find elsewhere. What sets the technology apart is its ability to go deeper and turn data into actionable insights through hyper-specific customer segmentation. Our team is hooked."
– Ben Yahalom, President, True Classic

Peel zeroes in on post-purchase engagement and repeat customer behavior. By analyzing patterns, merchants can time follow-ups more effectively, provide personalized product recommendations, and roll out loyalty programs that encourage repeat purchases

Pricing and User Reviews

Peel offers four pricing plans tailored to businesses of varying sizes:

• Core: $199/month (or $179/month annually) for up to 6,000 orders/month
• Essentials: $499/month (or $449/month annually) for up to 16,000 orders/month, includes 1 consultative hour credit
• Accelerate: $899/month (or $809/month annually) for up to 29,000 orders/month, includes 2 consultative hour credits
• Tailored: Custom pricing for businesses handling over 62,000 orders/month, includes 5 consultative hour credits[17]

All plans include core features like retention analytics, integrations with advertising platforms, cohort analysis, and custom reporting. Merchants can also take advantage of a 7-day free trial to explore the platform before committing. Peel has earned a glowing reputation, boasting a perfect 5.0 rating from 33 Shopify App Store reviews - all of which are 5-star ratings.

"Peel is the best analytics tool out there. Not only do they have the most detailed reports and metrics that you could think of, but they also have an incredible team that is always eager to help with any requests."
– Austin Brown, Director of Media Services at New Engen[19]

Peel’s support team frequently receives high praise for their hands-on assistance. In September 2024, Little Words Project shared how a Peel team member created a custom dashboard tailored to their needs, making data analysis and trend spotting much easier. Will Nitze, founder of IQBAR, also highlighted Peel’s advanced Amazon analytics and the team’s responsiveness to custom filter requests. With its powerful features and dedicated support, Peel proves to be an invaluable tool for merchants managing multiple sales channels.

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Triple Whale Analytics

Triple Whale is a data intelligence platform built specifically for Shopify merchants, offering tools to make quicker and more informed decisions for their businesses. Instead of focusing on isolated metrics, it provides unified, real-time insights designed to help brands make profitable choices.

What makes Triple Whale stand out is its ability to deliver end-to-end e-commerce insights. It doesn’t just track metrics - it explains what they mean and offers actionable guidance, covering everything from customer acquisition to retention. Let’s dive into its key features and how it benefits US merchants.

Main Features

Triple Whale offers tools to track profits and margins, helping merchants identify their most lucrative products and campaigns. Its attribution modeling, powered by the Triple Pixel, captures detailed insights that other platforms might miss. Merchants can customize dashboards with widgets to display real-time data like ROAS, ad spend, lifetime value cohorts, and creative performance.

The platform also includes Moby, an AI assistant that simplifies data analysis by providing insights in plain language. Moby can evaluate hundreds of ad variations at once, flagging both top-performing and underperforming campaigns and suggesting ways to improve. As Austin Urlocker, a marketing strategist, shared:

"Moby Agents help me identify both underperforming and overperforming ads from the roughly 600 variations we run simultaneously. Agents have been a significant breakthrough that has greatly improved our operational efficiency."

Additionally, the Sonar enrichment tool deepens customer data analysis by uncovering buyer behavior patterns, while creative analysis tools evaluate ad designs and copy to determine what resonates best with specific audiences.

Benefits for US Shopify Merchants

Triple Whale’s features are especially helpful for US Shopify merchants managing multiple marketing channels. Its intuitive dashboard consolidates all key data in one place, eliminating the hassle of switching between tools.

The platform’s impact is clear in real-world results. For instance, one merchant reported generating $420,000 in extra revenue within a year using the Sonar Send feature, which translated to $168,000 in additional profit at a 40% margin. On average, merchants see a 42% increase in new customer revenue within 90 days of signing up.

Jon Moore, a Marketing & Ecommerce Director, highlighted the platform’s value:

"It's the only platform that gives us a unified view, on and offline, helping us make smarter decisions about where to invest our marketing dollars."

Maccoy Merkley, CMO of Portland Leather Goods, also shared this advice:

"Here's what I would tell somebody if they were starting advertising in general. I'd say - first thing you need is Triple Whale, because you need to spend your time where it matters the most. And Triple Whale assembles all of that data in one easy place for you. It lets you invest your time in only the things that matter."

Pricing and Reviews

Triple Whale offers four pricing tiers designed to fit businesses of different sizes, based on gross merchandise value over the past year.

• Founders Dash: A free plan that includes essential tools like summary boards, benchmarks, email reports, and basic web analytics for up to two users and 12 months of historical data.
• Growth Plan: Starting at $129 per month (or $1,290 annually), this plan adds features such as standard ad channel attribution, post-purchase surveys, and influencer tracking.
• Pro Plan: Starting at $199 per month (or $1,990 annually), it includes premium attribution, RFM audiences, cohort analysis, and AI-powered sequences.
• Enterprise Plan: At $279 per month (or $2,790 annually), this plan offers advanced tools like Sonar, Creative Cockpit, product analytics, and API integration.

All paid plans support unlimited users, multiple store integrations, and offer a 16.6% discount for annual subscriptions.

Currently, Triple Whale holds a 4.1 out of 5 rating on the Shopify App Store, with 81% of reviewers giving it 5 stars. Users often praise its clean layout, fast performance, and ability to centralize data. However, some have mentioned challenges with customer service, including slower responses to bugs and support tickets. Despite these issues, its extensive features and time-saving benefits have made it a go-to choice for many merchants.

App Comparison Table

Comparison Factors

Finding the right analytics app for your Shopify store can feel overwhelming, especially with each tool offering its own unique strengths. The table below breaks down key features to help you compare the options.

Feature	Source Medium	Littledata	Peel: Retention Analytics	Triple Whale Analytics
Primary Focus	Combines data from multiple sources into one view	Server-side tracking with seamless integration for marketing tools	Automates data to improve repeat purchases	All-in-one e-commerce analytics platform
Key Strength	Brings together data from various channels for a unified perspective	Links first-party data accurately to tools like Google Analytics, Meta Ads, and Klaviyo	Uses automation to boost customer retention	Centralizes data for actionable insights across multiple channels
Integration Capabilities	Works with a wide range of data sources	Connects effortlessly with popular ad and analytics platforms	Supports key e-commerce systems with automated analysis	Gathers data from multiple marketing channels into one place
Real-Time	Provides instant updates across multiple channels	Offers timely, server-side data for precise tracking	Tracks customer behavior live for quick insights	Delivers immediate updates to support informed decisions
Best For	Businesses handling multiple data streams	Subscription-based and direct-to-consumer brands	Merchants focused on improving customer retention	Growing businesses needing a complete analytics solution

Each of these tools is designed to address specific merchant needs. For example:

• Source Medium is ideal for retailers juggling multiple data sources. It consolidates information from various channels, providing a clear, unified view of performance.
• Littledata excels at server-side tracking, ensuring accurate data flows into tools like Google Analytics, Meta Ads, and Klaviyo. This makes it a great fit for brands that rely on precise integrations.
• Peel: Retention Analytics focuses on customer retention by automating data analysis to identify ways to drive repeat sales. If keeping customers coming back is your goal, this is a strong contender.
• Triple Whale Analytics is a comprehensive solution that simplifies decision-making by centralizing key metrics, making it especially useful for fast-growing businesses.

Real-time tracking is a standout feature across all these platforms. For instance, Triple Whale delivers immediate insights to help merchants act quickly, while Littledata ensures timely and accurate data for precise performance tracking.

When choosing the right app, consider factors like your store's size, your technical needs, and your analytics goals. If you're a rapidly growing business, Triple Whale's all-in-one approach might be your best bet. On the other hand, brands managing multiple sales channels may prefer the robust data consolidation of Source Medium, while those focusing on customer retention could benefit from the specialized tracking features of Littledata or Peel.

This breakdown highlights the strengths of each tool, helping you make an informed decision for your Shopify store.

Conclusion

Picking the right analytics app could be the game-changer for your Shopify store’s success in 2025. Each app caters to specific business needs, so understanding their differences is key for U.S. merchants aiming to grow and improve profitability.

Source Medium is ideal for businesses managing multiple data sources, offering a unified dashboard that simplifies data consolidation. Littledata shines with its server-side tracking and seamless integrations, making it a top choice for subscription-based brands needing precise data for Google Analytics and Meta Ads. For those focused on customer loyalty, Peel: Retention Analytics delivers automated insights to convert one-time buyers into repeat customers. Meanwhile, Triple Whale Analytics provides an all-in-one solution, perfect for fast-growing businesses seeking comprehensive data in one place.

Each tool offers pricing options to suit various budgets and business sizes, and using data effectively can lead to as much as a 60% increase in operating profitability. The right analytics app not only prevents costly errors but also turns raw data into actionable insights.

When deciding, consider how well the app integrates with your existing tools, whether it provides real-time tracking, and if it addresses your specific challenges. For instance, if boosting customer retention is your goal, Peel: Retention Analytics could be worth exploring. On the other hand, if you’re juggling multiple sales channels, Source Medium might save you significant time by consolidating your data.

As technology evolves, analytics platforms are incorporating AI and machine learning to predict customer behavior and automate complex tasks like segmentation. These advancements make it easier to stay ahead by turning analytics into a proactive tool for decision-making. Whether it’s tracking performance or anticipating customer trends, the right app ensures your business adapts to the fast-changing e-commerce landscape.

In 2025’s competitive market, the difference between making informed decisions and guessing could define whether your business thrives or merely survives. The right analytics app transforms your data into a powerful advantage, setting you apart in the ever-evolving e-commerce world.

FAQs

How can I choose the best Shopify analytics app for my business in 2025?

When choosing the best Shopify analytics app for your business in 2025, start by pinpointing the data that matters most to you. Are you focused on tracking sales patterns, understanding customer behavior, or measuring the success of your marketing efforts? Knowing your priorities will help you narrow down the options.

Next, look for apps that deliver customizable reports and automated insights, making it easier to align analytics with your business goals. Don’t forget to consider how user-friendly the app is, whether it can grow with your business, and how well it integrates with your current tools.

Some of the top apps in 2025 are built to simplify decision-making for Shopify store owners by offering advanced insights. Take the time to evaluate these tools based on the size of your business and your specific analytics needs to ensure you're making the right choice.

What are the benefits of using server-side tracking with Littledata for Shopify subscription stores?

Server-side tracking through Littledata provides more reliable analytics by sidestepping browser limitations, ad blockers, and tracking prevention tools. This means your revenue data stays intact and dependable.

It also enhances customer identity resolution, allowing you to gather detailed information on both one-time purchases and recurring orders - an essential feature for subscription-based businesses. With this improved data accuracy, you’ll gain sharper marketing attribution, richer customer insights, and more precise revenue tracking, helping you scale your store with confidence.

How does Peel's retention analytics help boost customer loyalty and drive repeat purchases for Shopify stores?

Peel's retention analytics gives you a clear picture of customer behavior by focusing on important metrics like the Customer Retention Rate and Repeat Purchase Rate. These figures reveal how frequently customers return to shop and how their buying patterns change over time.

Armed with this information, you can pinpoint your most loyal customers, tweak your marketing efforts, and design tailored engagement campaigns that drive repeat purchases. Using these insights effectively can boost customer lifetime value and help you build lasting, meaningful connections with your audience.